Hitachi (Hong Kong) Limited Enters a New Era
Rebrands as “Arçelik Hitachi Home Appliances Sales Hong Kong Limited”

Arçelik A.Ş. (“Arçelik”) and Hitachi Global Life Solutions, Inc. (“Hitachi GLS”) announced on 16 December 2020 the establishment of a joint venture to collaboratively operate their global home appliances business outside Japan. The move ushers in a new era in the home appliances market. The companies are pleased to announce that Hitachi (Hong Kong) Limited has been rebranded as “Arçelik Hitachi Home Appliances Sales Hong Kong Limited” since 8 July 2021, to fully leverage the strengths of Arçelik and Hitachi GLS and create growth opportunities together by providing quality products and services to customers.

 

An internationally renowned home appliances manufacturer, Europe-based Arçelik has a presence in over 145 countries across the globe. The company has also achieved significant growth in Europe and South Asia over the last decade. Hitachi GLS has extensive coverage across Southeast Asia and the Middle East operating its home appliance business and winning acclaim with its quality products and positioning as a premium brand. The new joint venture aims to generate synergies to drive complementary development in sales channels and product line-ups, and the Hitachi-branded products are expected to expand to the European, South Asian, and African as well as Southeast Asian and the Middle East markets. In addition, the two companies’ expertise in research and development, procurement, and production systems will be combined under the collaboration to optimise its supply chain and enhance its competitiveness, in order to fulfil market demand and achieve sustainable development.

 

With the establishment of Arçelik Hitachi Home Appliances Sales Hong Kong Limited, the operation in Hong Kong including after-sales services and product warranty remains unchanged. The company website address has been switched to www.hitachi-homeappliances.com.hk. Building upon the company’s experience and understanding of customers, the company will continue to provide products with exceptional functionality as well as sincere, prompt and reliable services to customers. We aspire to consolidate the strengths of Arçelik and Hitachi GLS to accommodate the demands of the Hong Kong market for a better future.
 

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Arçelik Hitachi Home Appliances Sales Hong Kong Limited